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Local Distributor Portfolio Expansion
Location
India
The Challenge
A regional distributor in a high-growth emerging market had built a solid foundation but was operating below capacity. An underutilized network, fragmented brand portfolio, and no clear framework for prioritizing new brand acquisitions. The business was leaving significant revenue on the table.
The Approach
MF Consulting conducted a full portfolio audit and market opportunity mapping across the distributor's active territories. We identified white space by channel and category, defined criteria for brand fit, and developed an outreach strategy targeting international beauty and lifestyle brands seeking regional representation. We supported the full negotiation and onboarding process for new brand partnerships.
The Results
Portfolio expanded by 4 new international brand mandates within 12 months. Distribution coverage increased across key retail and pharmacy channels. Revenue run-rate grew by over 30%, with improved margin mix driven by premiumization of the brand portfolio.
